"Why Does Big Data Matter?"

"According to Salesforce’s 2016 Connected Customer report, by 2020, 57% of business buyers will depend on companies to anticipate their needs and if they don’t, business buyers will have no problem switching brands. If that isn’t motivation to get things started, I don’t know what it is..."

Read about how Big Data will become a dependency for businesses here:
Why AI, Machine Learning And Big Data Really Matter To B2B Companies via Forbes